Halt TV interactive games, SP Zai Yu embarrassing
comprehensive management last year has made difficult the development of SP, SP and even led some manufacturers were forced out of the market, of course, there are some companies and the diversion of SP into the TV interactive game market, win a new profit source. But soon, due to an increase in consumer complaints, Ministry of Information Industry of the market consolidation, full stop TV interactive games.
learned that the game was stopped in virtually every aspect of interactive TV appears on the television screen interactive type of program the various prizes. of such business mainly through prize puzzles, answer in, look at pictures, number guessing, prediction marriage, Star Games, gimmicks such as test name to attract users to text message or phone to participate. its Content from playing chicken, fishing, playing a thief, to find My Fair Princess, to hit the golden eggs, Flirting Scholar, spending billions of dollars and so varied, the number of hundreds of titles.
interactive games for the TV, and perhaps you looked, in many television stations have, especially those entertainment channels it is not uncommon, why SP providers interested in these interactive games? actually very simple, because this vast reservoir of prizes to stimulate, so many of whom are also happy this is not he, that by virtue of their wisdom can get a lot of prizes. But the fact is, though spent a lot of phone charges, but the prize seems to be , what is their own , 2 dollars involved, it is possible to get a cell phone or other prizes, so keen it. but everyone knows, this is precisely the business of consumers in the use of this mentality. According to a media briefing, the audience participate in a TV ; games, Duijiang score of 108 points can be achieved when the correct answer Duijiang score, but was inexplicably shows wrong answer half of the points deducted. more informed sources said that these programs are not to the production of television These programs are by the advertising companies in the past, are now doing business by some SP's. Obviously, this game is basically an opinion, without reasonable supervision and regulation, consumers are not really winning, and prizes is not sent out, is not from a notary public supervision? what extent the scope of supervision? have so many questions difficult to explain, but an increase in consumer complaints, but also the reasons for the MII to the punch.
If you can not set on the operational side of the authenticity of prizes, award-winning staff of non-relevance and send prizes whether the details of the implementation of such complex full transparency, interactive games will no doubt may become a breeding ground breeding ground for fraud. I am afraid this is also a letter production Ministry to halt one of the reasons TV interactive games, right? learned, TV interactive services for television and the wireless industry a year to bring the income of more than 10 billion yuan, an interactive TV game produced just the market value of close to 500 million yuan. is now blocked, apparently off the SP and television stations a great revenue, but because to regulate the market, we must let consumers spending plainly. In fact, if the TV interactive games to standardize operations, will be regarded as a viewer, TV stations, SP the three win-win business model. but eager to grab money each SP, the model finally became a people cry of arrival, SP final imminent introduction of 3G in China, the majority of SP providers, it should mean more opportunities; After all, 3G era of digital value added services space is great, but how to properly develop their own products is the most critical, especially As mobile operators increasingly strong participation and direct access to the right to speak; of SP, only the industry has done quite large, and very creative to be able to survive better, but there are more SP , the Ministry of Information Industry of the block, no doubt it is. [Communication World Zhuangao]
comprehensive management last year has made difficult the development of SP, SP and even led some manufacturers were forced out of the market, of course, there are some companies and the diversion of SP into the TV interactive game market, win a new profit source. But soon, due to an increase in consumer complaints, Ministry of Information Industry of the market consolidation, full stop TV interactive games.
learned that the game was stopped in virtually every aspect of interactive TV appears on the television screen interactive type of program the various prizes. of such business mainly through prize puzzles, answer in, look at pictures, number guessing, prediction marriage, Star Games, gimmicks such as test name to attract users to text message or phone to participate. its Content from playing chicken, fishing, playing a thief, to find My Fair Princess, to hit the golden eggs, Flirting Scholar, spending billions of dollars and so varied, the number of hundreds of titles.
interactive games for the TV, and perhaps you looked, in many television stations have, especially those entertainment channels it is not uncommon, why SP providers interested in these interactive games? actually very simple, because this vast reservoir of prizes to stimulate, so many of whom are also happy this is not he, that by virtue of their wisdom can get a lot of prizes. But the fact is, though spent a lot of phone charges, but the prize seems to be , what is their own , 2 dollars involved, it is possible to get a cell phone or other prizes, so keen it. but everyone knows, this is precisely the business of consumers in the use of this mentality. According to a media briefing, the audience participate in a TV ; games, Duijiang score of 108 points can be achieved when the correct answer Duijiang score, but was inexplicably shows wrong answer half of the points deducted. more informed sources said that these programs are not to the production of television These programs are by the advertising companies in the past, are now doing business by some SP's. Obviously, this game is basically an opinion, without reasonable supervision and regulation, consumers are not really winning, and prizes is not sent out, is not from a notary public supervision? what extent the scope of supervision? have so many questions difficult to explain, but an increase in consumer complaints, but also the reasons for the MII to the punch.
If you can not set on the operational side of the authenticity of prizes, award-winning staff of non-relevance and send prizes whether the details of the implementation of such complex full transparency, interactive games will no doubt may become a breeding ground breeding ground for fraud. I am afraid this is also a letter production Ministry to halt one of the reasons TV interactive games, right? learned, TV interactive services for television and the wireless industry a year to bring the income of more than 10 billion yuan, an interactive TV game produced just the market value of close to 500 million yuan. is now blocked, apparently off the SP and television stations a great revenue, but because to regulate the market, we must let consumers spending plainly. In fact, if the TV interactive games to standardize operations, will be regarded as a viewer, TV stations, SP the three win-win business model. but eager to grab money each SP, the model finally became a people cry of arrival, SP final imminent introduction of 3G in China, the majority of SP providers, it should mean more opportunities; After all, 3G era of digital value added services space is great, but how to properly develop their own products is the most critical, especially As mobile operators increasingly strong participation and direct access to the right to speak; of SP, only the industry has done quite large, and very creative to be able to survive better, but there are more SP , the Ministry of Information Industry of the block, no doubt it is. [Communication World Zhuangao]
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