Second, the partition method
special method that is expensive to begin running in the new commodity market, to set the price too much higher than the cost, so that enterprises can get a lot in the short term earnings, after the change according to market conditions to adjust the price.
for a production enterprise, will set a very low price of the product, first open the market, the market share down, and then expand production, reduce production costs. For commercial enterprises, the sales price of goods as low as possible, although the individual is less profit on sales of goods, However, increased sales, total business profits will be more.
price segmentation is a psychological strategies. seller pricing, the use of this technique, can cause the buyer a sense of psychological cheap.
no good goods cheaper. good goods are not cheap, this is the voice of experience for thousands of years, you to do is eliminate the stereotypes.
price segmentation includes the following two forms:
bargaining is an annoying thing. a price altogether simple. At present, many such shops have been rising, the method is good, but according to the author observed,Bailey UGG boots, but the business is not very good. In essence, the strategy or tactic works only to a certain extent, the key is to be genuine.
If you launch products are very popular on the market only to your family, you can sell a higher price. However, this situation generally does not last long. selling something, others also rallied together and imitation of, therefore, to maintain a high prices, we must continue to introduce unique products.
this strategy is first product prices are set as low as possible some of the new product can quickly be accepted by consumers, give priority to a leading position in the market. low profit margins, which can effectively exclude competitors, so that their long-term occupation of the market. This is a long fight bribery, funded for a number of large enterprises.
a place with a small number of high-end stores into the woman jacket, a purchase price of 580 yuan. The store operators see this jacket material , very good workmanship, color, style is also very innovative in the local market has not yet appeared, so set a high price of 1280 yuan, but still finished off soon.
four, low-cost method
Britain has a small shop, business was bad at first very bad. One day, the owner had an idea, come up with a move: So long as the customer a one pound can in Choose a store merchandise (store goods are the same price). It can be said to seize people's curiosity. While some commodity prices higher than market price, but still attract a large number of customers, sales of more than several department stores nearby companies are high. In other countries, sales of the more popular technique with the price still the same price points counter sales,cheap UGG boots, for example, some small shops opened 1 cent goods counter, l dollars of goods counters, and some big stores are opened 10 yuan , 50, 100 merchandise counters.
1. with the smaller Units offer. For example, tea was reported as 10 yuan per kg per 50 grams of 0.5 yuan, 1,000 yuan per ton of rice was reported as 1 yuan per kilogram, and so on. Paris subway ads is: see your ad. The daily average of 0.2 yuan refrigerator electricity, only enough to pay for a Popsicle! >
in the application of low-cost method should pay attention to: (1) high-end merchandise with caution; (2) the pursuit of prudent consumers of high consumption used.
unique product to sell a unique price.
nothing more than the price-sensitive customers enough, because the price that is representative of his pocket money, to make customers feel you are only a few of his small part of his pockets, not a lot.
One, with the price of salesmanship
No comments:
Post a Comment